Privacy Policy
Last Updated: January 1, 2026
Indigo Pet Photography is a private business registered in Ontario, Canada. This Privacy Policy explains how we collect, use, and protect the personal information of our clients, prospective clients, and visitors to our website, as well as individuals who communicate with us by telephone, email, or other means.
Our Commitment to Privacy
We are committed to protecting the privacy of the personal information entrusted to us. This policy outlines: (1) how and why we collect personal information; (2) how we use that information; (3) the steps we take to keep it secure; (4) how you can access information we hold about you; and (5) how to contact us with questions or concerns.
By accessing or using our website, you consent to the terms of this Privacy Policy. If you do not consent, please do not access the website or provide us with personal information.
When We Collect Personal Information
(a) Automatic Collection
When you visit our website, we may automatically receive certain technical information, including your IP address, browser type, operating system, and the referring website. We may also use cookies or similar technologies to improve your experience on our site. Cookies are small files stored on your device that help us recognize returning visitors and deliver relevant content. You may disable cookies through your browser settings; however, doing so may limit access to certain features of the website.
We use website analytics tools to better understand how visitors interact with our site. This data is collected in aggregate and is not used to identify individuals.
(b) Information You Provide
When you contact us or interact with our business, you may provide personal information including:
- Contact information such as your name, email address, phone number, and mailing address
- Information submitted through inquiry forms or direct correspondence
(c) Email Marketing
We use MailerLite to manage our email communications. If you subscribe to our mailing list, your email address and any additional information you provide will be stored and processed by MailerLite in accordance with their privacy policy. You may unsubscribe at any time by following the opt-out instructions included in every email.
(d) Social Media
We maintain a presence on third-party social media platforms. If you interact with us through those platforms, we may receive information associated with your social media profile, subject to the privacy settings and policies of those platforms. We encourage you to review the privacy policies of any third-party platform you use.
How We Use Personal Information
We collect and use personal information for the following purposes:
- To respond to your inquiries and communicate with you about our services
- To send marketing communications and updates via email, where you have provided consent
- To improve our website and understand how visitors engage with our content
- To meet legal or regulatory requirements
- To protect the security and integrity of our business and website
When We Share Personal Information
We do not sell, rent, or trade your personal information. We may share personal information only in the following circumstances:
- With third-party service providers who assist us in operating our business, including MailerLite for email communications and analytics providers for website performance data. These providers are contractually required to maintain privacy standards consistent with our own.
- When required by law, regulation, court order, or legal process
- To protect the safety, rights, or property of our business or others, as permitted by law
- In the event of a business transfer, sale, or acquisition, personal information may be transferred as part of that transaction
- With your explicit consent
How Long We Retain Personal Information
We retain personal information only as long as necessary for the purposes described in this policy, or as required by law. When personal information is no longer needed, we will securely destroy or de-identify it.
Accuracy of Your Information
We rely on the information you provide to be accurate, complete, and current. Please notify us if any of the information we hold about you needs to be updated or corrected.
Security Measures
We implement reasonable technical, organizational, and physical safeguards to protect personal information from unauthorized access, use, disclosure, loss, or alteration. Access to personal information is restricted to those who require it to carry out their responsibilities. The same standards are applied to our third-party service providers.
Accessing Your Personal Information
You have the right to request access to the personal information we hold about you. To make a request, please contact us in writing at the address below. We will respond within thirty days, or advise you if additional time is required.
Third-Party Links
Our website may contain links to external websites. This Privacy Policy applies only to personal information collected through our own website and business operations. We are not responsible for the privacy practices of third-party websites and encourage you to review their policies before submitting any personal information.
Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be reflected by updating the date at the top of this document. We encourage you to review this policy periodically to stay informed of how we handle your information. Updates apply to both existing information we hold and any information collected after the effective date of the revised policy.
Contact Us
If you have questions, concerns, or complaints regarding this Privacy Policy or our privacy practices, please contact us at:
Indigo Pet Photography
Attention: Privacy Inquiry
Please use the contact form on our website
We will respond to your inquiry as promptly as possible and advise you of any steps taken to address your concern.